Part of Something Bigger

Lessons from Hip Hop and the Story Behind the Good Fruit Co.

By Chung Lee

Chung Lee is co-founder and CEO of the Christian-based record label Good Fruit Co. and part of the hip hop trio called AMP. Chung is a husband and father and works a full-time career at the American College of Cardiology, while enrolled at Reformed Theological Seminary. As an artist he has toured with the likes of Star eld, Trip Lee, Casting Crowns, KJ-52, and Jimmy Needham.

Part 1
A Violent Beginning

My parents emigrated from South Korea in 1977 to Frederick, Maryland. It was a rural country town where one of my first memories was seeing older guys smoke cigars in the mall as they waited for their wives to finish shopping.

Part 2
Planting Seeds

Convicted of my calling, I started rap ministry as a solo artist in 2009. I began writing, creating mixtapes and an album, and performing — I knew this was where the Lord wanted me to be because the responses and feedback I had received were so encouraging.

Part 3
Bearing Good Fruit

Starting a reord label or, in our scenario, rebranding and releasing a record label, is not an easy process. Becoming Good Fruit Co. meant operating more like an actual business, not just as artists releasing periodic projects.