Maryland
Part of Something Bigger
Lessons from Hip Hop and the Story Behind the Good Fruit Co.
By Chung Lee

Starting a reord label or, in our scenario, rebranding and releasing a record label, is not an easy process. Becoming Good Fruit Co. meant operating more like an actual business, not just as artists releasing periodic projects.

Part of Something Bigger
Lessons from Hip Hop and the Story Behind the Good Fruit Co.
By Chung Lee

Convicted of my calling, I started rap ministry as a solo artist in 2009. I began writing, creating mixtapes and an album, and performing — I knew this was where the Lord wanted me to be because the responses and feedback I had received were so encouraging.

Part of Something Bigger
Lessons from Hip Hop and the Story Behind the Good Fruit Co.
By Chung Lee

My parents emigrated from South Korea in 1977 to Frederick, Maryland. It was a rural country town where one of my first memories was seeing older guys smoke cigars in the mall as they waited for their wives to finish shopping.